Common Cause is a democracy advocacy and reform organization. As the political climate began to change in Washington, Common Cause’s profile was on the rise. After the election, their membership hit the 1 million mark. Common Cause needed their organization’s appearance to reflect their status as a major player in the democracy reform movement. They wanted to update their brand: both design and strategy. They explored large agencies, but couldn’t afford or justify the cost to their Board.
KV Design had been working with Common Cause for over 5 years and offered to collaborate with VP of Communications on a brand strategy and redesign at a significant cost savings. After surveying the key players (Board members, staff, members, and the public), Common Cause decided to go with a refresh rather than a full rebrand. Most of the respondents agreed that the star was a key identifier with the brand, so it was agreed that the star should remain but in a new form, with new colors, and new typography.