Dodge Poetry Festival
In 2014, The Dodge Foundation wanted a new direction for their bi-annual poetry festival, which draws over 150,000 people to hear spoken word and poetry over three days. The largest poetry event in North America, the Dodge Poetry Festival brings together some of the most celebrated and diverse poets and artists. The festival moved from rural Waterloo, NJ, to urban Newark, NJ, in 2010, and the staff wanted the vibrancy of the city and the energy of the event to be reflected in the design. The creative brief was clear -- no quills, no calligraphy, no books. What made the Dodge Poetry Festival special was the exuberance and joy from the poets and the crowd. The design had to show this, and it had to be flexible to accommodate posters of various sizes, mailing collateral, web ads, merchandise, signage and advertising. Moreover, it had to be something that could be updated every other year as the festival is bi-annual, but still feel like the same event.